Character art for licensed IP titles: key art and skin illustrations delivered at print scale — up to roughly 19,000 × 9,000 pixels — plus a 3D-to-2D pipeline that renders modelled characters into hand-drawn-looking 2D art.
Huohu Culture — licensed IP titles2024 — 2025Unity
Client
Huohu Culture — licensed IP titles
Engine
Unity
Platforms
iOS, Android, PC
Year
2024 — 2025
Duration
Rolling, per title
Team size
Internal art team
Disciplines
Character key art, 3D-to-2D rendering, Character modelling, Skin & variant production
Category
Characters
Licensed IP — Character Art & 3D-to-2D Rendering — cover artwork
Artwork from our archive. High-resolution originals are available on request under NDA.
Production stills
The brief
What the client needed.
Licensed characters arrive with reference packs measured in hundreds of pages and a licensor who rejects anything that reads off-model. Delivery made it harder still: skin illustrations were needed at up to roughly 19,000 pixels wide, a size that exposes soft linework and stretched texture.
How we ran it
Built a per-character reference bible before drawing: costume layers, insignia placement, weapon proportions, colour values sampled from the official pack.
Ran 3D-to-2D on characters that needed multiple angles: model, render, then paint over — every angle stays on-model by construction.
Kept linework and shading on separate layers at working resolution, so one piece exports for phone store art and for print without redrawing.
Standardised the render pass — camera, key/fill/rim, material presets — so different artists produced a consistent 3D-to-2D look.
Scheduled review cycles to the licensor’s cadence rather than ours, with one revision round built into each milestone.
Result
A run of licensed-IP characters delivered across key art, skin variants and 3D-to-2D renders.
Final illustrations delivered at up to roughly 19,000 × 9,000 pixels — print-grade output from a game art pipeline.
The 3D-to-2D setup became a reusable internal template, cutting setup time on each new character.
The same pipeline is now offered to clients who need multi-angle consistency on original characters.
