Concept art built to survive production: readable silhouettes, buildable detail levels, colour scripts that 3D can follow. Delivered with orthographic turnarounds and material callouts for the modelling team.
Confidential — unannounced new IP2023Unity
Client
Confidential — unannounced new IP
Engine
Unity
Platforms
iOS, Android, PC
Year
2023
Duration
10 months
Team size
8 artists
Disciplines
Character concept, Environment concept, Key art
Category
Concept art
Stylized Concept Art for a New IP — cover artwork
Artwork from our archive. High-resolution originals are available on request under NDA.
Production stills
The brief
What the client needed.
Concept art that cannot be modelled is expensive decoration. The constraint was that every design had to survive handover: readable silhouettes at thumbnail size, detail levels a 3D artist could actually build, and colour scripts a technical artist could translate into materials.
How we ran it
Checked every design at thumbnail size first — if the silhouette did not read, detail would not save it.
Specified detail level against the modelling team’s poly budget, so nothing was painted that could not be built.
Delivered orthographic turnarounds and material callouts with every design, not as an afterthought.
Kept colour scripts on separate layers, so the 3D team could sample values directly.
Ran early blockouts on the two hero designs to catch proportion problems while changes were still cheap.
Result
Designs that entered the build without a redesign pass.
Modelling briefs needed no follow-up questions about detail or materials.
Colour values sampled straight from the files, keeping 2D and 3D consistent.
Two hero characters de-risked with blockouts before full illustration.
